Maxi Pris
ICA Reklam produced 17 films of different piles of items and all of them in 3 different formats, 16:9, 9:16 and 4:5.
The footage was shot in 8K against greenscreen which had to be keyed out and replaced with different colored backgrounds. The symbols had to be tracked in to follow the movement.
Since the timelimit was short the compositing work had to be split up between different artists and we had the pleasure to do 4 of them.
Client: ICA Maxi
Production Co: ICA Reklam
Compositing & Graphics: Morningbird